I am founder of indiumonline.co.uk and author of the eCommerce MasterPlan. I've been doing online marketing for 10 years. In that time I've worked with over 50 eCommerce businesses, improving their online marketing, saving them money and time in the process. What I do helps businesses reach success faster, and stop wasting money and time on the wrong marketing. Recently I worked with Richard, he has an ecommerce businesses renting holiday cottages. WIthin 3 months his PPC cost went down by over 30%, and the sales increased by 20%. That's a massive reduction in cost per acquisition. PLUS it gave RIchard back time and money to focus on other areas of the business. If you know of anyone who has an ecommerce business and would like to reduce their marketing waste and improve their sales - ask them to download the first chapter of my book - for FREE - at eCommerceMasterPlan.com.